Let’s get a few details out of the way

Hello, there! And thanks for joining me. 🙂

I’m really glad you’re here. And I’m excited to share with you everything I learn as I go along. But, before we get to the nitty gritty, I’d like to share with you some details.

1- For confidentiality reasons, I will not be disclosing the names of my suppliers and/or partners.

They could include: freelancers, growth agencies, logistics/shipping partners and others. I will be focusing more on the process itself. My strategies, lessons and mistakes – if you will.

If you are absolutely adamant in knowing the name of the person or company, send me a message and I will do my best to indulge.

2- For organization purposes, the posts are (somewhat) chronological in nature.

But, don’t take that TOO literally. You shouldn’t read it like a croissant recipe where the ingredients need to follow a certain order for you to bake delicious drops of heaven (yeah, I’m crazy about croissants).

Indeed, there are some things that happen at the same time… And some steps that may need redoing. For example, if I get my prototype and feel that there is some crucial fault in the design, I may very well have to back to re-designing it.

Another example: some of the “Before the campaign” items may need to be done before or at the same time as the “Product” items.

Please use your best judgement and if you do have any specific questions on how I approached this, please do reach out. You can also check out my timeline, which should clear some doubts.

3- There is no fixed posting schedule.

I do have a full time job. As well as a wife and kid. And this is a side project. A very exciting project to me – but still – not my full time gig. So, my strategy here is to be thorough, not necessarily lightning fast.

That being said, I will try to post as often as I can and in as much detail as possible. If you want to be alerted of a new post please sign up for alerts.

4- If you wanna check out all my mistakes…

And trust me… there will be quite a few! You can just head over to the All my glorious mistakes post. This will be updated often (hopefully not THAT often though), am i rite!?

Okay. I think that covers it.

Ready to start!? Ok, let’s do this. 💪

Next up: Who am I (not a philosophical question)?.

Or, you can go to the Table of Contents.