Let me let you in on a little secret, my friend.
Dozens – if not hundreds of people have attempted what you (and I) are trying to do. They have struggled. Many have quit. But a strong few have come out the other side. And are stronger for it. They are true survivors. Veterans, if you will. And I salute them. 💪
They made mistakes, I’m sure. Because… well, they’re human. But eventually they learned from their mistakes and did a whole lotta RIGHT! And eventually made it!
So… why not try to learn from them? Learn what worked – and what didn’t. Their advice is extremely valuable to first timers, like you and I. And the more of people willing we can find willing to help us in our journey, the better.
Well, one of these experienced (and friendly) people is Edu Gaya, of Barner. He has successfully raised more than $500,000 with 2 Kickstarter campaigns. His company, Barner, designs and sells super cool glasses that protect you from prolonged exposure by blocking the harmful blue light that comes from looking at screens all day. Yes, I’m talking about your Instagram addiction, dude. Anyways, check it out! Could come in handy, am I right?
But let’s get back to the task at hand, shall we!? Well, Edu had some super useful advice for us today. Advice that could save us thousands of dollars and can be the difference between a flop and a super successful Kickstarter campaign. So, without, further ado, here’s Eduardo. Enjoy. 🙂
“I would say the 5 most important things to do would be:
- Indicate clearly what is the pain that you are trying to solve and the benefits your product will have –> If you check all the biggest Kickstarter campaigns you will see that they always follow this structure:
- PAIN –> The problem the product is solving
- GAIN –> The benefit you will get with such a product
- CLAIM –> All the features of the product. You are selling your product to early adopters, so this is very important. You need to update them with information and updates about the company and the product.
- You are not only selling a product –> We think 50% of the reason why someone backs your campaign is the product, but the other 50% is the company’s purpose, values and the entrepreneurs behind it. So don’t just sell a product but explain why your company should exist. In our case, we were not only selling Blue light blocking glasses but we were selling BARNER.
- Get a performance agency –> That is 90% of the success of a Kickstarter campaign! With the amount of projects we have nowadays, it’s very difficult to become organically viral, so you need someone to run ads with a huge user database of backers to target the ads to.
- Calculate all your costs before launching the campaign –> If you don’t have all your costs clear and you have a successful campaign, it can bankrupt you! So, it is important to know all the costs involved before launching your ads campaign in order to know how much you can spend (always measuring the ROAS and ROI).
- Create cool content –> Videos, images and gifs are key. So focus on those. I would advise you to take the 10 most successful campaigns similar to your product and analyze the video, the images, the content and get some ideas of the things you liked the most from there.”
Thanks, Eduardo, for these action-packed tips 🙂
To my fellow Kickstarters, check back often for more tips from successful Kickstarter entrepreneurs. I’ll be adding to this post as much (and as often) as I can.
Next up: Mentors and/or Advisors
Or, you can go to the Table of Contents.