I'm launching a KICKSTARTER campaign.
Just writing this... sends chills down my spine.
What if nobody likes my idea? What if it's a flop? Oh - the horror! 😱
Follow my journey as I share my blood, sweat and tears - and WHATEVER else - along the way.
Find out how much I spend. How many hours it takes.
My proud successes. My embarrassing failures.
No matter what - I'll share EVERYTHING! 😬
Table of contents
0. Before we start
0.4 - Why KICKSTARTER
0.5 - Goals and expectations
0.6 - Timeline
0.7 - Mindset: The way I'll approach this challenge
1. The platform (AKA Kickstarter)
1.1 - Learning : Rules of the game
1.3 - Learning: Mentors and/or advisors
2. The product (AKA The Weight Walker)
2.1 - Inspiration - When lightning strikes
2.2 - Research competition: Google
2.3 - Research competition: Amazon (products and reviews)
2.4 - Logo and identity
2.5 - Designing the product
2.6 - Designing the packaging
2.7- Early validation experiments
2.8 - Patents and copyrights
2.9 - Prototyping
2.10 - Testing
2.11 - Manufacturing
2.12 - Fulfilment center(s)
2.13 - Shipping
3. The promotion (AKA Selling)
3.1 - My website(s)
3.2 - Building an audience
3.3 - Hiring a growth/performance agency
3.4 - Working with influencers
3.5 - Launching a PR campaign
3.6 - Strategic partnerships
4. The campaign (before)
4.1 - My campaign page - The copy
4.2 - My campaign page - The images
4.3 - My campaign page - The video
4.4 - My campaign page - The rewards
4.5 - My campaign page - The stretch goal
4.6 The campaign (during)
4.7 - Driving traffic
4.8 - Understanding (and trying to outsmart) the Kickstarter Algorithm
5. The campaign (after)
5.1 - Sending sh!t out
5.2 - Reaching out to backers who's $ did not go through
5.3 - Up-selling
6. What now?
6.1 - After action review
6.2 - Crowdfunding it again (elsewhere)
6.3 - Another product?
KICKSTART TO FINISH
Kickstarter Guide, Kickstarter Campaign information. Learn How To Start a Successful Kickstarter Campaign, Learn Tips & Tricks in our Kickstarter Guide, Planning & Resources at Kickstart To Finish, Kickstarter Guide Online.
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