KICKSTART TO FINISH

 
Follow my journey

From initial idea
to successful🤞
KICKSTARTER campaign

Laugh at my mistakes. Celebrate my wins.
LEARN FROM IT ALL.

Learn more View project

 

It's true.

I'm launching a KICKSTARTER campaign.

Just writing this... sends chills down my spine.

What if nobody likes my idea? What if it's a flop? Oh - the horror! 😱

Follow my journey as I share my blood, sweat and tears - and WHATEVER else - along the way.

Find out how much I spend. How many hours it takes.

My proud successes. My embarrassing failures.

No matter what - I'll share EVERYTHING! 😬

 
 

Table of contents


0. Before we start

0.1 - Let's get a few details out of the way

0.2 - Who am I? (not a philosophical question)

0.3 - Why I'm doing this

0.4 - Why KICKSTARTER

0.5 - Goals and expectations

0.6 - Timeline

0.7 - Mindset: The way I'll approach this challenge


1. The platform (AKA Kickstarter)

1.1 - Learning : Rules of the game

1.2 - Learning: Best books and other resources

1.3 - Learning: Mentors and/or advisors

1.4 - Learning: Expert advice

2. The product (AKA The Weight Walker)

2.1 - Inspiration - When lightning strikes

2.2 - Research competition: Google

2.3 - Research competition: Amazon (products and reviews)

2.4 - Research: Experimenting with available products

2.4 - Logo and identity

2.5 - Designing the product

2.6 - Designing the packaging

2.7- Early validation experiments

2.8 - Patents and copyrights

2.9 - Prototyping

2.10 - Testing

2.11 - Manufacturing

2.12 - Fulfilment center(s)

2.13 - Shipping


3. The promotion (AKA Selling)

3.1 - My website(s)

3.2 - Building an audience

3.3 - Hiring a growth/performance agency

3.4 - Working with influencers

3.5 - Launching a PR campaign

3.6 - Strategic partnerships


4. The campaign (before)

4.1 - My campaign page - The copy

4.2 - My campaign page - The images

4.3 - My campaign page - The video

4.4 - My campaign page - The rewards

4.5 - My campaign page - The stretch goal


4.6 The campaign (during)

4.7 - Driving traffic

4.8 - Understanding (and trying to outsmart) the Kickstarter Algorithm


5. The campaign (after)

5.1 - Sending sh!t out

5.2 - Reaching out to backers who's $ did not go through

5.3 - Up-selling


6. What now?

6.1 - After action review

6.2 - Crowdfunding it again (elsewhere)

6.3 - Another product?


7. Miscellaneous

7.1 - All my glorious mistakes

7.2 - Spendometer

KICKSTART TO FINISH

Kickstarter Guide, Kickstarter Campaign information. Learn How To Start a Successful Kickstarter Campaign, Learn Tips & Tricks in our Kickstarter Guide, Planning & Resources at Kickstart To Finish, Kickstarter Guide Online.


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Spendometer


Here's what I've spent so far



money invested in kickstarter hours spent on kickstarter

Project started: Nov. 1st, 2019
Last updated: Nov. 18th, 2019

See detailed breakdown

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